Art ČepuleIndependent creative
All selected work
01 / Brand identity · Launch creative

Norlander

An identity built to go further.

A premium identity for Norlander expedition vehicles, developed from the engineering heritage of Camperspol. One visual language, from the first mark to a presence on the road.

norlander / selected project
01 / The finished workNorlander expedition vehicle in a dramatic mountain landscape at sunset, from the original launch artwork.
02 / A closer lookOriginal Norlander logo construction sheet showing the wordmark, proportions and geometry.
The details do the work.
The project, opened up

From a mark to a moving brand.

  1. 01

    The brief

    Give Norlander a premium identity, grounded in the engineering heritage of Camperspol.

  2. 02

    The idea

    A distinctive mark, purposeful typography and a consistent visual system that can travel between very different scales.

  3. 03

    The execution

    Carry the identity into vehicle livery, printed communication, exhibition materials and launch artwork.

  4. 04

    The learning

    Scale is part of the design problem. The mark has to keep its character on a printed page and on the side of a vehicle.

A few decisions behind the finished work.SELECTED PERSONAL WORK
The context

An expedition vehicle brand with an engineering heritage and a new identity to bring into the world.

My contribution

Brand identity, typography, guidelines, vehicle graphics, print, exhibition and launch creative.

  • Brand identity
  • Typography & guidelines
  • Vehicle graphics
  • Print & launch creative
Norlander brand identity guidelines cover with its dark blue visual system.
01A clear foundation. Typography, proportion and a recognisable mark.
Side elevation of the Norlander expedition vehicle showing the applied livery.
02Off the page. The identity at the scale of an expedition vehicle.
Printed Norlander brand communication with the expedition vehicle launch artwork.
03The launch in print.
Tall Norlander exhibition flag with a dark blue background and vertical wordmark.
04A physical presence for the brand.
About this project story

The notes focus on the brief, visual approach and execution behind the selected work.

Next on the workbench

NEO.bet