Art ČepuleIndependent creative
All selected work
02 / Creative direction · Digital · Campaigns

NEO.bet

One brand. Every moment of play.

Creative direction, digital design and campaign work for a fast-moving sports and iGaming brand. A connected visual language across the product and the messages around it.

neo_bet / selected project
01 / The finished workNEO.bet rugby campaign creative with athletes and stadium imagery.
02 / A closer lookNEO.bet football creative combining an athlete, stadium, headline and brand mark.
The details do the work.
The project, opened up

Different moments. One visual language.

  1. 01

    The brief

    Connect digital design and campaign creative across a fast-moving sports and iGaming brand.

  2. 02

    The idea

    Make athletes, atmosphere, typography and a clear message work as one recognisable visual language.

  3. 03

    The execution

    Mobile interface design, sports and casino campaign imagery, and app-store creative. The artwork shown here comes from my existing public portfolio.

  4. 04

    The learning

    Consistency can leave room for character. Each message needs its own space while still feeling unmistakably part of the brand.

A few decisions behind the finished work.SELECTED PERSONAL WORK
The context

Sports, casino and product communications with different messages, formats and customer touchpoints.

My contribution

Creative direction, UX/UI, campaign creative, online marketing and app-store presentation. My broader NEO.bet experience includes creative and CRM work across South Africa and Canada, including end-to-end Canadian CRM delivery.

  • Creative direction
  • UX/UI
  • Campaign creative
  • App-store presentation
NEO.bet rugby campaign creative with players in a stadium setting.
01Sports creative. Atmosphere, hierarchy and a focused message.
NEO.bet Millions campaign banner, featuring a gold title and stadium setting.
02A different campaign expression within the same visual language.
NEO.bet basketball campaign featuring a player, basketball and promotional headline.
03Basketball campaign creative.
NEO.bet casino campaign with a portrait, roulette wheel and focused headline.
04Casino campaign creative.
NEO.bet app-store presentation with product screens and sports imagery.
05From the message to the product. App-store presentation.
NEO Vegas app-store presentation with product screens and casino game imagery.
06A connected mobile presentation for NEO Vegas.
About this project story

The notes focus on the brief, visual approach and execution behind the selected work.

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