05 / Brand · Product · Digital direction
Her Beauty
A considered presence, down to the product.
A considered visual identity and product presentation for Her Beauty. A cohesive brand presence carried into product and digital touchpoints.
Brand · Product · Digital direction
Her Beauty
A considered presence, down to the product.
Selected-work note
A cohesive brand presence.
- 01
The project
A considered visual identity and product presentation for Her Beauty.
- 02
The direction
Bring a clear, cohesive brand presence into product and digital touchpoints.
- 03
The contribution
Brand design, product design and digital direction.
- 04
The principle
Keep the identity consistent from the first impression to the details of the product itself.
A few decisions behind the finished work.PROJECT NOTE
The context
A visual identity and product presentation for a beauty brand.
My contribution
Brand design, product design and digital direction.
- Brand design
- Product design
- Digital direction
About this project story
Selected scope and imagery are drawn from my existing portfolio.
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